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Party of Tomorrow Exhibtion Catalogue

2009
Publication Design
produced on the occasion of Final Year Bachelor Programme, School of Arts, Desgin and Media, Singapore.

 
 

The art direction for this catalogue was to express the qualites that could be found in two departments : Visual Communication and Photography Department on the occasion of the combined final year degree show. 

By drawing reference to the process of working with images in both departments, the default placeholder graphic (a cross in a rectangular) was identified as a sign that could represent both faculty. 

 

By placing it across two booklets, the abstract sign echoed the nature of graphic design and photography, uniting the two departments into a holistic entity.