Joanne Pang Studio

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Macalister Mansion
2010
Hotel Branding and Identity 

Design Director : Colin Seah , Mininstry of Design, Singapore 
 

 

To design a contemporary brand identity for the hotel and its offerings while drawing references to the rich heritage of its location in Penang, Malaysia. 

I design a logo honours the name of Penang Bristish Governor: Norman Macalister, bringing together two m's to create a sereis of elegant arcs, that is also reflected in the architectural elements of the colonial building. 

 

 

Within Macalister Mansion, each space within its food & beverage outlets together with the hotel is branded as distinct rooms found in a mansion: Dining Room, The Den, Living Room, The Cellar, The Lawn and 8 Rooms. 

Using the same quirky and sophisticated approach, design the logos of the sub brands reflects the key features that can be found in the spaces.

 

 

Main Brand


 

 

 

Sub brands

 

 

 

 

 

 

 

 

 


Photos: Minsitry of Design, Singapore