Joanne Pang Studio

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Total Defence 30
2014
exhibtiion design and branding

in collaboration with The Thought Collective, Singapore 

 

THE TASK 
To create a new identiy for Total Defence 30, an holistic experience to celebrate how Singaporeans from different walks of life make meanings of Total Defence in their daily lives.

 

 

 

THE SOLUTION
TD 30: An Experiential Showcase features interactive exhibits and stories of Total Defence in action. Using an exhibtion format that was disperse in various parts of the museum, it presents insightful and engaging multilayered perspectives using everyday objects, interactive games and approaches to reach out to the audience.

 

Old logo           New Identity

 

customised typeface 

 

Drawing references to Ivy Singh navigation system and taglines in her garden, we recreated a similar look and feel at the herbs garden at National Museum of Singapore.